Fossil Inc announced that it has teamed up with the National Football League (NFL) to design, manufacture, market and distribute an official NFL watch collection for men and women featuring all 32 NFL teams.
"This is a very exciting partnership with one of the world's premiere sports entities," said Mike Barnes, President of International Sales and Special Markets for Fossil.
"Thanks to our exceptional design capability, we are confident that we can provide NFL fans with an assortment of watches unlike any they've seen before."
Susan Rothman, NFL VP of Consumer Products, echoed Barnes' enthusiasm for the new agreement. "We look forward to working closely with Fossil to create a fashionable new watch collection for our fan base," she said. "Fossil's reputation for design and quality make them a perfect fit for our organization."
Fashion watches seller Fossil's official NFL collection will offer one to six styles for each club. Each team's logo is boldly displayed on the dial with styles that vary in function.
Select models feature BIG TIC motion technology, an exclusive proprietary technology from Fossil that animates the dial between the team logo and a solid mirror with the press of a button.
Other features include multifunction as-well-as analog with date. Each men's and mid-size unisex watch has a silver stainless steel case and bracelet or a black ip case and bracelet.
Female fans can also show off theirspirit in style with an assortment that includes cushion-shaped, team color dials, brushed and shiny stainless steel ADJUST-O-MATIC bracelets and details that include date function and a team's logo at the 12-hour location.
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