Ariat - 1st footwear & apparel Co to win TSC Vendors Award
09 Oct '06
2 min read
Innovative performance equestrian footwear maker Ariat International Inc has been awarded the Total Company Small Vendor of the Year Award at Tractor Supply Company's (TSC) Tenth Annual Vendor Awards Dinner.
With 800 vendors competing, this is the first time a footwear or apparel company has been presented this prestigious honor, which recognizes TSC vendors for leadership in innovative product, superior account management, marketing creativity, in-store support and product merchandising.
“We are honored to receive this important award from Tractor Supply Company,” says Beth Cross, founder and CEO of Ariat International, Inc. “Together, over the past three years, we have grown TSC's Ariat business over 500% and expanded the brand across all 642 TSC stores.”
Partnering to develop exclusive lines of product and drive sell-through, Ariat has been a supplier of footwear and apparel to Tractor Supply Company for the past six years. Tractor Supply Company, founded in 1938, is the largest retail farm and ranch store chain in the United States.
The company has grown from a small, mail order tractor parts business to a cutting edge retailer operating 642 retail stores in 34 states.
TSC supplies to full-time farmers and ranchers as well as rural or suburban homeowners and is often described by customers as “a store you can trust.”
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