The NPD Group announced its development of the industry's first comprehensive tracking services for the US accessories business, to be launched in first half 2007.
The consumer tracking service will monitor consumer purchasing for a broad range of accessory categories, including bags and luggage, watches, jewelry, sunglasses and small leathergoods.
The retail point-of-sale tracking service will initially report style-level sales of women's and men's bags in department stores and national chain stores, and will expand to other categories thereafter. Bags in both services will include fashion handbags, sport bags, business bags and travel bags/luggage.
“This new service will fill a critical void in the marketplace, as there is currently very little information available that monitors sales in accessories. Among market information providers, NPD is best positioned to be the leader in this space."
"Accessories are a natural extension of our robust Fashion & Sports offerings, which includes Apparel and Footwear. And, the simultaneous launch of both consumer and retail point-of-sale tracking creates an accessories information powerhouse that is unparalleled in the industry,” said Dennis Brown, group president, The NPD Group.
“To have a product that provides a look at this underserved segment of the market is crucial not only for the established accessories players, but also for those apparel and footwear companies that have or are expanding into accessories,” said Art Spar, president of Apparel, The NPD Group.
“NPD's Accessories Tracking Services will help manufacturers and retailers build their arsenal of knowledge of what's driving the fashion business,” said Spar.
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