New appointment to elevate Nike's e-commerce strategy
26 Oct '06
2 min read
The changes -- designed to introduce deeper product storytelling, faster functionality, and enhanced customer service -- encompass the first major renovation of Nike's online store since its launch in 1999. The result is a new, more dynamic online shopping experience, in which the common conventions of e-commerce are adapted to the unique character of the Nike brand. The site offers more than 30,000 products.
In his new role, Shimojima will work closely with Nike's global retail team, led by Vice President Elliott Hill, to create an integrated and consistent experience across all Nike direct retail channels. Nike's direct retail includes Niketown, NikeWomen and Nike Factory Stores worldwide.
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