Nike & FC Barcelona agreement includes five-year renewal
28 Oct '06
3 min read
Nike and FC Barcelona underscored that the sponsorship agreement includes a significant marketing investment over the life of the contract to position FC Barcelona worldwide and to support its "More than a club" motto and community activities. For example, Barcelona recently entered into a five-year relationship with UNICEF to support the U.N. Millennium Development Goals and UNICEF activities.
Nike sells Barcelona jerseys in approximately 50 countries, and the club's jerseys are among the best-selling jerseys in the world. A long-time favorite in Europe, the club is increasingly popular in the United States. During a tour last August, Barcelona exhibition matches in New York, Los Angeles and Houston sold out quickly, with more than 240,000 fans attending the games.
Over the past decade, Nike has become a global leader in football, building its business from approximately $40 million in 1994 to $1.5 billion today. Nike currently sponsors 32 clubs and 18 national teams worldwide, as well as many of the game's best players.
marketing@alchempro.com
