Lifetime Brands Inc, a leading designer, developer and marketer of nationally branded consumer products used in the home, announced the election of Fiona P. Dias to its Board of Directors.
Ms. Dias is Executive Advisor for Strategic Branding Initiatives to Circuit City Stores Inc, a leading specialty retailer of consumer electronics. She was formerly Executive Vice President and Chief Marketing Officer of Circuit City.
In that role, Ms. Dias oversaw all of the company's marketing efforts and had general management responsibility for Circuit City Direct, which includes the company's e-commerce, catalog, call center and business-to-business activities.
Ms. Dias's previous experience includes serving as Vice President, Marketing and Business Development for the Frito Lay Division of PepsiCo Inc and Vice President, Corporate Development, for Quaker State Corporation Inc. Earlier in her career, she was a brand manager at The Procter & Gamble Company and a Senior Financial Analyst for Merrill Lynch & Co.
Jeffrey Siegel, Lifetime's Chairman, President and Chief Executive Officer, commented, "Earlier this year, we engaged a national executive search firm to identify candidates whose knowledge and experiences would broaden our Board. With her extensive marketing experience, Fiona adds a unique perspective that will be invaluable in helping us achieve our growth goals."
"We expect her expertise to help us further leverage the Pfaltzgraff catalog and Internet capabilities across all our brands, and to help us increase the profitability of our outlet stores."
Ms. Dias is also a Director of Choice Hotels Inc. She earned an MBA from Stanford University and graduated cum laude from Harvard University.
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