Revolutionary footwear developer Skins Inc announced that it has launched a new, media-rich version of its corporate and investor relations website in preparation for its upcoming product launch. Skins footwear is set to hit retailers in the United States in January of 2007.
Tronic Studio, the multimedia company for such world-renowned brands as Nike and Adidas, developed the site's three-dimensional product video, which shows the Company's "Skins and Bones" interchangeable and collapsible product concept in action.
The site also has a gallery of fashion shots portraying product designs and illustrations for the upcoming spring-summer 2007 collection.
Mark Klein, president and CEO of Skins Inc said, "We believe the unique Skins concept has created a new retail category that bridges the gap between footwear and apparel -- positioning Skins as fashionable attire rather than just a functional necessity."
"Our visuals are ideal for creating additional market buzz and product awareness as we move toward the busy holiday shopping season with retail distribution in the New Year."
The new 3D video will also be showcased within retail environments and at industry tradeshows, offering an exciting visual tool and aid in explaining Skins and Bones to consumers.
Skins Inc also plans to launch a fully branded consumer and product-focused website prior to product distribution in retail locations nationwide. Interested parties can now download both the latest press kit and line sheets, and can view recent fashion and trade editorials that have highlighted the Skins product revolution.