Nike sets sights on global football dominance by 2010
06 Nov '06
3 min read
Nike brand President Charlie Denson announced that Nike brand and general management veteran Joaquin Hidalgo will lead an aggressive growth strategy in global football (soccer) with the goal of achieving clear Nike brand dominance by 2010, when at least one of every five people on the planet are expected to turn their attention to South Africa for the world's most popular game and most-watched sporting event.
"Our goal is simple: to be unquestionably the No. 1 brand in the world's No. 1 sport," Denson said. "In a little over a decade, we've built Nike football from nothing to a $1.5 billion business that saw 20 percent growth last year. Now we're ready to separate from the pack and create competitive distance with our next phase of growth.
We have the game's best products, used by many of football's best teams and players, and Nike is the brand today that young people who love beautiful football are growing up with.
Everywhere in the world, we intend Nike to be the brand consumers think of when they think football.
In the past year, Nike has driven momentum in its global football business through innovative products and highly successful digital marketing strategies.
The company's Joga Bonito ("play beautiful") global football campaign and breakthrough JogaTV and Joga digital marketing initiatives drove strong sales growth and deeper brand connections with consumers.
More than 100 million football videos were viewed through JogaTV digital channels, and joga has become the world's biggest online community dedicated to football, attracting a million members.
marketing@alchempro.com
