CHEROKEE INC announced that it has entered into an exclusive agreement with Linea Pelle Inc to engineer strategic licensing opportunities in the United States and abroad for its “Linea by Linea Pelle” brand.
Distinguished by its craftsmanship, Linea Pelle is internationally recognized for producing some of the finest leather goods in the fashion industry. Artisan leather in rich color assortments, complimented by hand-crafted hardware along with novelty detailing are its trademark features.
“The strong heritage of the Linea Pelle brand coupled with their design acumen and celebrity following is a very attractive platform for growth,” said Sandi Stuart, EVP of Licensing, Cherokee Inc.
“Linea Pelle provides numerous brand extension opportunities utilizing our various licensing techniques. We look forward to presenting these opportunities in the coming months to our worldwide network.”
Wynn Katz, President/CEO, Linea Pelle Inc said, “Over the past 20 years, we have become a fashion leader in the industry. The Cherokee Group has a proven track record and we look forward to expanding our business worldwide.”
marketing@alchempro.com
