Wal-Mart is known for its practicality in products offering basic wearable clothes and other basic everyday life needs.
However, their incapability to keep up with the latest trends in garments and rivals beating them to it, has forced the administrators to think again.
For past couple of years now Wal-Mart has been developing their segments, including brand new styles and hot varieties in their categories.
Nevertheless, executives stress that creating their new segments was not the hard, in fact the difficulty lies in trying to change the mind-set of their consumers and compel them to view Wal-Mart not as a basic commodity store but as a fashion retailer.
With the holidays approaching, company is planning aggressive strategies to attract consumers for their fashion products than the basic requirements.
With flamboyant designer Isaac Mizrahi by their side Target stores have successfully established themselves as the stylish affordable brand.
Marketing tactics also need to be revised, where the display should be teasingly tempting.
To be recognized as a fashion brand Wal-Mart needs to be much more competitive to atleast be par with JC Penney and Kohl's Corp.
marketing@alchempro.com
