Just in time for the Holiday shopping season, Polo Ralph Lauren is redefining window shopping yet again.
Today the luxury retailer will launch an unparalleled window shopping experience at their Michigan Avenue Flagship store (750 North Michigan Avenue), allowing customers to shop from outside of the store with the touch of their hand - 24 hours a day.
Featuring the latest in RLX high performance gear, the interactive window transports its user from the bustling streets of Chicago to the serene slopes of Aspen.
In addition to shopping, consumers can choose from a variety of features such as ski tips by Rich Burkley, General Manager Aspen Skiing Co, live weather and ski conditions, interactive trail maps, a profile of the world-renowned Aspen Ski Patrol, style advice on layering for various ski conditions, exciting footage from the latest ski videos and a "First Tracks" offer, where consumers can sign up to access the mountain before it is open to the general public.
The Chicago interactive window follows the company's successful launch of an interactive window at the Ralph Lauren's Madison Avenue store, where similar technology was employed to create a US Open tennis themed window.
"Following the success of our New York window, we wanted to explore other exciting uses of this technology. This is an incredible and dynamic way for customers to experience the advanced precision of the RLX line," said David Lauren, Senior Vice President Advertising, Marketing and Corporate Communications of Polo Ralph Lauren.
The touch screen is powered by a transparent foil applied directly to the glass; a rear projection screen is then used to complete the 67" through-window touch shopping experience.
Further connecting this interactive shopping experience within the Aspen Community, Ralph Lauren will be introducing touch screen kiosks inside of its Aspen store where customers can experience the same features as the Chicago store window.
Polo Ralph Lauren Corporation
marketing@alchempro.com
