Branded timekeeping scoring clocks will be placed at strategic high-traffic pit stop points around midtown Manhattan for all of Champions Week.
Tissot will unveil a large billboard in Times Square featuring the new T-Touch NASCAR watch that the top 10 drivers will receive and will support the new product with 200 NY Transit buses that will showcase the new T-Touch NASCAR watch as well as advertisements in the New York Post and RaceWatch Magazine.
The promotion will run from November 29th – December 15th, at Tourneau TimeMachine, 12 East 57th Street, in Manhattan. Synergy Events, an Ocean, New Jersey-based sports marketing and events agency, has been retained by Tissot for this project. Synergy also works with NASCAR on the Victory Lap and Champions Week activation.
marketing@alchempro.com
