Cold Feet, Warm Shoes community outreach program by Hat World & Genesco
29 Nov '06
3 min read
Following Genesco's 2004 acquisition of Indianapolis-based Hat World, Genesco expanded the program into the Indianapolis market last year. Since the program's inception, more than 35,000 pairs of shoes have been donated to the needy across the U.S.
"It is important to us that we give back to the community and those less fortunate," Pennington said. "As a leading footwear and headwear company, we are giving back in a way that makes not only good sense but also a tremendous impact in the Indianapolis community."
Five Indianapolis Colts players, led by Brackett and June, took an active role in the event working side by side with the volunteers and assisting the children during their fittings.
According to United Way of Central Indiana, more than 64,000 children in the metropolitan Indianapolis area live in poverty - enough to more than fill the RCA Dome.
"Giving back to the community where we work and live is important. We hope the several hours we spend with the children at Francis Scott Key will help make their holiday seasons a little brighter with the new shoes and warm hats," Kocher added.
The footwear and hats for the fitting were donated by Genesco's operating divisions, including Journeys, Journeys Kidz, Underground Station, Dockers Footwear and Hat World. In addition, The Timberland Company donated footwear for the fitting.
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