Lord and Taylor talks about American Christmas tradition
29 Nov '06
2 min read
Lord and Taylor's Lavelle Olexa, Senior Vice President, Advertising, Sales Promotion, Public Relations and Fifth Avenue Windows, was interviewed by Vladimir Pozner, Russia's most celebrated journalist, and Ivan Urgant, the leading Russian television personality.
The interview, which touched on different aspects of American Christmas traditions in retail, from special promotions and events to Black Friday, will appear in a documentary film, America, One Story High, to be aired in Russia's Channel One.
The documentary project is based on the novel, Little Golden America (One Storied America), written in 1935 by the Soviet Union's prominent literary collaborators Iiya Ilf and Eugene Petrov, after traveling across the United States in a voyage of discovery. Pozner And Urgant are filming a new version of the journey to update the experience and portray present day America.
As Ilf and Petrov did seventy years ago, the journalists have met with prominent Americans, including Ted Turner, Marlo Thomas and Bill Gates, as well as politicians, public activists and scientists. The final part of the documentary is dedicated to Thanksgiving and Christmas.
As the original pair did in 1935, Pozner and Urgant celebrated Thanksgiving with an American family, this time one of Russian immigrants, and went Christmas shopping in New York, visiting Lord and Taylor's legendary holiday windows.
To mark the occasion, Ms. Olexa presented the Russian visitors and their production crew with copies of Chuck Fischer's pop-up book, Christmas in New York, where several decades of Lord and Taylor's Fifth Avenue windows are prominently showcased among, that which makes the holidays in New York most special.
marketing@alchempro.com
