Samuels Jewelers Inc operates a national chain of specialty retail jewelry stores located in regional shopping malls, power centers, strip centers and stand-alone stores. Samuels sells fine jewelry items in a wide range of styles and prices, with a principal emphasis on diamond and gemstone jewelry.
As of October 1, 2006 Samuels operates 97 retail jewelry stores in 18 states. Samuels also sells jewelry online. Samuels currently operates stores under the following three trade names: “Samuels”, “Schubach” and “Samuels Diamonds”. Measured by the number of retail locations, Samuels is the tenth largest specialty retailer of fine jewelry in the country.