Reebok as official licensee of MLB fan & lifestyle apparel
05 Dec '06
2 min read
Major League Baseball (MLB) Properties has agreed to name Reebok as an official licensee of MLB apparel for the fan and lifestyle consumer. The multi-year apparel partnership expands Reebok's current partnership with the League, which, in February 2004, named the Reebok Brand as the MLB Authentic Collection Official Supplier of footwear.
The Major League Baseball fan and lifestyle apparel product range will include adult-sized non-authentic knits and wovens, including polos, windwear, outerwear and bottoms. This collection, which will be available at sporting goods and specialty retailers throughout the U.S. beginning July, 2007, is designed to complement Reebok's MLB fan and lifestyle footwear range.
“Reebok's expertise in designing and developing top quality sports licensed apparel is unparalleled, and we are excited that Major League Baseball fans and other consumers will soon have the opportunity to benefit from and experience this expertise,” said Paul Harrington, President and CEO of the Reebok Brand.
“Reebok has been tremendous in its ability to consistently produce top-quality licensed merchandise in designs and fabrics that meet the needs of today's fans,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball Properties.
“We look forward to expanding our relationship and creating new items that will inspire fans to incorporate supporting their favorite team into more aspects of their everyday lifestyle.”
marketing@alchempro.com
