"We've learned from Kathy Ireland that consumers shop where they have trust and recognition. Our new HOTJ certified diamonds deliver a powerful marketing opportunity that extends the House of Taylor Jewelry brand name beyond the independent retail market to encompass wholesalers, diamond dealers, jewelry manufacturers and distributors worldwide," Abramov said.
"Supplying polished diamonds that meet or exceed our strict guidelines for quality and craftsmanship and sourced directly from the mines has always been a priority for our company."
"We believe that the priceless brand recognition of Dame Elizabeth Taylor and Kathy Ireland combined with these important supply relationships will put HOTJ in a position to compete with any brand on a global level and achieve solid growth and market share in the years ahead," Abramov added.
House of Taylor Jewelry's diamond marketing initiatives produced $10.4 million in loose diamond sales in the 2006 third quarter.
House of Taylor Jewelry Inc
marketing@alchempro.com
