- Customers are starting to expect price reductions earlier in December. "Retailers know that customers have options, and that price is a major factor in gift-buying decisions," said Thompson. "That means we're setting the price standard earlier, giving customers an idea of the deals they can expect in our stores."
- Customers research before gift buying. "We know that customers research gifts in multiple locations and then head for the best price when it's time to buy," said Thompson. "For example, we have recently drawn twice the normal traffic to our wal-mart.ca, information-only website that customers use exclusively for research."
marketing@alchempro.com
