People's Liberation branded apparel now in Germany & Scandinavia
13 Dec '06
2 min read
People's Liberation Inc announced that it has signed separate distribution agreements for the distribution of People's Liberation and William Rast branded apparel with UNiFA in Germany and Sjöklint Agenturer in Scandinavia.
Under the terms of the agreements, UNiFA and Sjöklint Agenturer will become the exclusive distributors for all People's Liberation and William Rast apparel products in Germany and Scandinavia, respectively.
UNiFA is a leading distributor in Germany, Austria & Switzerland for many premium lifestyle brands including True Religion, Rock and Republic, Juicy Couture and Seven.
Sjöklint Agenturer is a leading distributor in the Nordic fashion market representing leading brands primarily focused on the young women's market. Sjöklint Agenturer has permanent showrooms at its head offices in Gothenburg and at the Stockholm Fashion Center.
“These distribution agreements mark another significant milestone for our two brands,” said Danny Guez, Chairman and Chief Executive Officer. “We look forward to a long and successful relationship with both UNiFA and Sjöklint Agenturer as we further expand our international presence and distribution channels.
Sjöklint Agenturer and UNiFA have outstanding reputations, a strong mix of premium lifestyle brands, market experience and the necessary infrastructure to increase awareness of the People's Liberation and William Rast brands and contribute to our future sales growth in the German and Scandinavian marketplaces.”
Sjöklint Agenturer started in 1994 and is today, 10 years later, a well known and respected distributor on the Nordic fashion market as a representative for 12 strong labels in the segments of young/trendy, exclusive women's wear.
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