Laura Poretzky to include Abaete for Payless winter collection
13 Dec '06
3 min read
Payless Extends Alliance with Fashion Designer Laura Poretzky to Include a Limited-Edition Winter Collection of Abaete for Payless, the First-Ever Designer Label for the Footwear Retailer; More Seasonal Collections to Come Through Multi-Year Deal.
On the heels of the successful Sept. launch of its first-ever designer footwear label, Abaete for Payless, with many of the initial fall styles selling out, Payless ShoeSource has extended its alliance with fashion designer Laura Poretzky to include the Abaete for Payless winter collection, which is available in stores now, as well as future seasonal collections featuring footwear and accessories under the designer label.
"The Abaete for Payless initial fall collection wildly exceeded our expectations, and we are thrilled to continue our alliance with Laura to build on this designer brand and to bring women the designer styles they love at a great price," said Matt Rubel, chief executive officer of Payless.
"Through our alliance with Laura, as well as other designer partners, Payless is able to tap great design and deliver it to women across America. The fall Abaete for Payless collection -- with many styles selling off -- and now the amazing new winter collection with its vintage silhouettes and unique mix of materials like faux satins, suedes, reptiles and gold, truly celebrates Laura's design esthetic and 'American International' flavor."
Poretzky will design seasonal collections of footwear and accessories for Payless under the Abaete for Payless label through the multi-year deal.
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