Cherokee & Mervyns extends license deal for active lifestyle brands
14 Dec '06
2 min read
CHEROKEE INC announced that it has extended its Sideout license agreement with Mervyns through 1/31/2010. Established in 1983, Sideout is one of the authentic California active lifestyle brands with a rich heritage stemming from its west coast roots and beach volleyball history.
Mark Nawrocki, Senior Vice President, Cherokee Inc said, “We are pleased to extend our partnership with Mervyns and look forward to continued success. In addition, we will continue to pursue domestic regional exclusive partnerships and international branding strategies for both Sideout and Sideout Sport utilizing our various licensing techniques.”
Michael Wallen, Senior Vice President, General Merchandise Manager of Mervyns said, “Sideout has a rich heritage of over 23 years in the U.S. We will continue to position Sideout as one of our strategic brands which differentiates Mervyns from the competition and look forward to building on our base as well as looking for new opportunities for Sideout as well as Sideout Sport throughout our store.”
Mervyns LLC headquartered in the San Francisco Bay Area, is a family-friendly promotional neighborhood department store offering trend-right fashions and home décor for the entire family at affordable prices. With 255 locations in 13 states, Mervyns has a well-earned reputation for its extensive selection of national and private-label fashions and housewares.
marketing@alchempro.com
