Coty-DKMS to launch Global Holiday Initiative against Leukemia
19 Dec '06
3 min read
* Invite Coty Inc employees to join the company's worldwide lifesaving efforts by hosting a company donor drive held at Coty's New York corporate headquarters.
More than a charitable cause for the holiday, Coty Inc's partnership with DKMS is about saving lives and building loyalty among employees. Research shows that cause-related initiatives are of great influence for employees, consumers and other citizens alike.
In fact, 64 percent of full-time workers born between 1979 and 1984 say they feel loyalty to their company due to its cause-related activities (The 2006 Cone Millennial Cause Study).
Coty Inc joined DKMS in October 2006 in the fight against leukemia, one of the leading causes of cancer deaths worldwide. Leukemia touched Coty Inc in a very personal manner in 1991, when the wife of longtime Coty Inc Chairman Peter Harf succumbed to the disease.
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