NA-based luxury watch brand's new internal talent to revamp sales & marketing
21 Dec '06
3 min read
Richard Louis joined TAG Heuer in 2005 as the Director of Business Planning, where he managed forecasting and inventory. Louis' contributions helped the company increase efficiencies and profitability during the past year and a half.
Jenna Fagnan already part of the LVMH family, Jenna Fagnan joins TAG Heuer from Moet Hennessy USA where she has been employed since 2002 as Brand Director for Dom Perignon. During her tenure, Fagnan managed all aspects of the business and led the brand to record double digit sales growth.
Prior to Moet Hennessy, Fagnan was employed as an Account Supervisor with Wieden & Kennedy on the Nike and Coca Cola accounts. In this capacity she helped develop brand strategy for Nike as well as create advertising campaigns for TV, print, outdoor, internet and grassroots programs.
As Vice President of Marketing, Fagnan will lead all disciplines of TAG Heuer's marketing efforts including consumer and trade advertising, public relations, visual merchandising and training programs.
"The level of talent and experience in our new organization is truly reflective of the TAG Heuer brand," noted Wohn. "We're especially proud that the restructure is a result of internal promotions and succession planning within LVMH."
marketing@alchempro.com
