“Aside from these two giants, the salon market in Western Europe is highly fragmented, which is a reflection of the complexities in each national market,” says Susan Babinsky, senior vice president and head of Kline's Consumer Products consulting practice.
“Understanding the trends and economic conditions in each country can have a big impact on market share and position, so companies looking for opportunities in Western Europe need to really understand the nuances of each market in order to plan an appropriate strategy.”
Building on several editions of its report on the U.S. market, SALON HAIR CARE 2005, Volume II: Western Europe includes market size and share data, historical growth trends, new products, and forecasts by product category for France, Germany, Italy, Spain, and the United Kingdom, as well as profiles of marketers of professional hair care products.
marketing@alchempro.com
