Alternative launches super-soft t-shirts for infants & toddlers
04 Jan '07
3 min read
Alternative, premium fashion statements inspired by and created for free-thinking people everywhere, fuses classic comfort with modern sophistication and style. Launched as a wholesale apparel company in 1996, Alternative is known for its high-quality fabrics, attention to detail, and innovative wash treatments.
Alternative pre-washes all of its products to signature softness and tailors each fashion-forward style specifically for a man or woman's fit. Continuing to enhance the brand's uniqueness, Alternative has revolutionized the garment dying process.
Alternative's products are distributed across the U.S. and abroad. The company's flagship store opened in Atlanta in April 2006, with additional locations scheduled to open in 2007. Alternative's corporate headquarters are located in Atlanta, GA, and its west coast showroom is located in Los Angeles, CA.
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