adidas kicks off phase 2 of originals NBA superstar footwear launch
09 Jan '07
2 min read
On January 5, 2007 adidas kicked off Phase 2 of the Originals NBA Superstar launch, expanding US distribution and adding top European and Asian markets to the mix. The 30 strong collection of sneakers -- one for each team in the NBA – was launched in US NBA markets exclusively and in limited numbers only on December 1, 2006.
The shoes have since flown off the shelves nationwide with top selling models including the New York Knicks, Los Angeles Lakers, Chicago Bulls, Boston Celtics, San Antonio Spurs and current NBA Champions, the Miami Heat.
Indeed the NBA Store in New York City has cited the Originals NBA Superstar Collection as the most successful footwear launch in the store's history, contributing to unprecedented holiday sales and their strongest footwear month on record.
January's rollout will broaden distribution to several hundred doors nationwide including Footlocker's flagship locations in Times Square and at 34th Street in New York City. Footlocker's top doors nationally will carry all 30 models in the collection.
The complete line can also be found at adidas Originals Stores in New York, Los Angeles, Chicago, Boston (Cambridge), Philadelphia, Miami, Georgetown, Atlanta, Dallas, San Diego, Berkeley, and Portland as well as at the NBA Store and online.
The Originals NBA footwear package includes 30 sneakers -- one for each team in the NBA -- with official NBA branding, team colors and logos featured prominently on adidas' most iconic lifestyle silhouette: the Superstar. The adidas Originals NBA Superstars are the first EVER sneakerrange to feature all 30 teams in the NBA alongside the official NBA logo.
They are also the first adidas and NBA co-branded footwear offered at retail since the announcement of the 11 year partnership making adidas the official uniform and apparel provider for the NBA, the WNBA and the NBA Development League.
marketing@alchempro.com
