Cherokee's Chilean partner to reinforce world branding strategies for its brand
10 Jan '07
2 min read
"Along with continued development with our existing partners, these new partners will continue to reinforce our 'world branding' strategies for the Cherokee brand and will strengthen our platform for future growth around the world."
"In the coming months, we will continue to pursue these strategies as we meet with premier retailers in available countries throughout Latin America, Europe and Asia. With annual retail sales approaching $3.0 billion, Cherokee is arguably one of the fastest growing family lifestyle brands globally," stated Larry Sass, Senior Vice President, Cherokee Inc.