Drugstores battle for beauty sales with premium products
11 Jan '07
3 min read
“Companies like CVS and Brooks Pharmacy are pairing boutique-style service with the convenience of the local drugstore as a way to compete with big box retailers,” says Susan Babinsky, senior vice president and head of Kline's Consumer Products consulting practice. “They're hoping that this draws women back to the drugstore, especially those looking for premium products that before you could only find in spas and specialty shops.”
By adding these high-end––and often pricy––brands, the drugstore chains are hoping to gain a piece of the booming professional skin care product segment. According to PROFESSIONAL SKIN CARE 2006, another market study soon to be released by Kline, sales for this product segment are approaching $1 billion and have been growing at double-digit rates over the past five years.
PROFESSIONAL SKIN CARE 2006 is the fourth edition of Kline's comprehensive report on professional brands sold through spas, salons, beauty institutes, medical offices, pharmacies, and retail stores. Three separate volumes––one each for the U.S., Europe, and China––analyze the trends, opportunities, and challenges in this highly profitable but hard-to-track market sector.
BEAUTY RETAILING USA 2006, Kline's seventh edition of this title, provides a detailed assessment of all major purchase channels for cosmetics and toiletries, including manufacturers' sales and retail sales by product category, as well as five-year forecasts. It covers fragrances, skin care, hair care, color cosmetics, oral care, and other toiletries and features in-depth profiles of 10 key retailers in the market.
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