The store's third floor is sure to become a style destination for the men of Moscow. Merchandised in a way only Ralph Lauren can, menswear comes alive with Ralph Lauren's premium brand Purple Label as well as the modern and stylish Black Label, classic Polo by Ralph Lauren, RRL and accessories.
The ground floor has honed French limestone and high vaulted ceilings rich with detailed molding and vintage accents creating an old world feeling. Guests can travel up a three-story wrought iron and glass elevator or a French limestone staircase that wraps around the building.
While the second floor has more feminine white details the third floor evokes a more masculine feel created by the use of rich mahogany stained millwork and ebonized mahogany wood panels with coffered ceilings. Accents of antique silver and leather accent the spaces throughout the store enhancing the exclusive ambience.
Ralph Lauren led the way in creating merchandising environments that showcase a complete fashion lifestyle, with 295 Ralph Lauren stores now stretching from Buenos Aires to Beverly Hills, Palm Beach to Paris.
A second location will open within Barvikha Luxury Village, the new contemporary shopping area, half hour from downtown Moscow. Barvikha Ralph Lauren store offers a contrast to its counterpart at 1, Tretyakovsky Passage. Located in the wooded suburbs of Moscow, a former hunting domain of the czars, the store has a sleek modern ski lodge feel.
This 6000 square foot, single story store mixes a range of men's and women's brands with a heavy emphasis on Black Label for women, Polo for men and RLX for both genders.
Building on 40 years of innovation and creativity, Ralph Lauren will bring Russian customers a new and exciting perspective on fashion for themselves, their families, and their homes, just as he did for his customers in America, Europe and Asia. That world, that vision, that global brand exemplifying luxurious American style will now be on display for a new market with the opening of these two extraordinary retail stores in Moscow, this Spring 2007.
Polo Ralph Lauren Corporation
marketing@alchempro.com
