Coach Legacy boutiques to heighten appeal among style innovators
05 Feb '07
3 min read
Coach's concept stores will be designed by the Coach Architecture Group under the direction of Reed Krakoff. Each store will feature cream and mahogany awnings with a new horse and carriage logo, unique to the concept store.
In particular, the Bleecker Street store, located between Perry and Charles Streets, will be about 1,200 square feet, on one floor with two entrances, and will feature the original restored copper façade. The Los Angeles store on Robertson Boulevard between Alden Drive and Third Street will be also be about 1,200 square feet on one floor.
The interiors of both stores will be inspired by the Legacy shop-in-shop at Coach's Madison Avenue flagship and will utilize wood plank flooring with wall treatments of Venetian plaster and traditional paneling painted white. A residential feel will be creating by the use of furniture and displays built of natural wood and polished bronze finishes.
The layout will be a combination of both large and small scaled elements to present the wide range of product. Subdued, indirect lighting will reinforce the intimate scale of the space. The layering of stylized visual and decorative elements will also reinforce the lifestyling of the brand. The merchandise offering will include handbags, small leather goods, footwear, outerwear, sunwear, fragrance, jewelry and related accessories.
In addition, the company will be expanding the number of Legacy shop-in-shops within their existing stores during fiscal year 2008, taking them to a worldwide total of about 35 - from 25 currently - including a total of 20 in North America retail stores, nine in Japan and up to six in International Wholesale locations.
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