NIKE Inc presented investors with the company's long-term strategies to continue driving global growth and market leadership of the Nike brand and Nike Inc. affiliate brands. The company targets top-line revenue growth to $23 billion by fiscal 2011 based on growth across its brand portfolio, up from $15 billion in fiscal 2006. Over the next five years, the company anticipates 75 percent of this growth will be generated by the Nike brand and will be driven by a consumer-defined category strategy.
By focusing on creating premium consumer experiences built on product innovation, brand leadership and elevated retail presence, Nike is targeting further geographic expansion and deeper market penetration in all regions. Through disciplined operating management, the company continues to target long-range mid-teen earnings per share growth.
“As the market leader, we have the ability and the responsibility to take the industry and our partners to a new and better place,” said Nike Inc. President and CEO Mark Parker. “The ability to connect with consumers is the single most important competitive advantage in our industry today. Nobody does this better than Nike. Our vision is clear. I've never been more excited about our opportunities.”
Parker also highlighted the growth performance and potential of Nike Inc's affiliate brands— Cole Haan Holdings, Converse, Exeter Brands Group, Hurley International, NIKE Bauer Hockey, and NIKE Golf. These businesses representrevenues of nearly $2 billion. Collectively over the past five years, Nike's affiliate brands have more than doubled revenue and their pretax income contribution.
marketing@alchempro.com
