The MAGIC Marketplace continues to take significant strides in the fashion world with exceptional footwear growth. At February's event, more than 500 footwear resources will show throughout the Marketplace, demonstrating a 94% increase in exhibiting footwear brands since the February 2004 show.
A significant factor influencing the growth of footwear at the MAGIC Marketplace has been the intense focus on merchandising. Footwear brands are features within their corresponding categories adjacent to fashion lifestyle brands. This focus on merchandising provides a more comprehensive experience for buyers.
“The response to MAGIC's unique footwear positioning has been overwhelming. It has given the show a strong competitive edge in the marketplace,” said Chris McCabe, vice president and general manager, MAGIC International.
“As footwear brands continue to look for additional distribution channels and markets, this product category will continue to grow at MAGIC. Our show offers access to buyers that do not typically attend traditional footwear-only shows. We're pleased to provide this great connection between footwear brands and new buyers.”
Footwear brands exhibiting at MAGIC in February include 310 Footwear, ALL BLACK, Apepazza Footwear, Bronx, C1rca/Four Star Distribution, Carlos by Carlos Santana, Cat Footwear, Chinese Laundry, Cole Haan, Crocs Footwear, Dollhouse/BBC Apparel, Donald J. Pliner, Harbor Footwear Group, Johnston & Murphy, K1X/Run Athletics/Head, Kenneth Cole New York, Kenzo, Kitson Footwear, K-Swiss, Lucchese, Lugz, Marc Ecko Footwear, Michelle K Footwear, Modern Amusement, N.Y.L.A., Natural Comfort, Original Dr. Scholl's, Original Penguin, Perry Ellis International, Phat Farm, Poetic License, Seychelles, Skechers, Stacy Adams Collection, Steven by Steve Madden, Tommy Bahama, Two Lips Shoe Co, Westmill, and many more. A detailed list of footwear exhibitors is available online.
Marty Rose, agent and distributor of ALL BLACK by ACL Footwear adds, "MAGIC is a great show for ALL BLACK because the format and size of the show allows us to reach all our retailers, regardless of size or location. We are very excited to show how ALL BLACK's footwear fits into the complete head-to-toe look so many buyers come to MAGIC to find."
marketing@alchempro.com
