Cherokee & Hudson's Bay extend agreement for Zellers Stores
08 Feb '07
1 min read
Cherokee Inc announced that it has extended its licensing agreement with Hudson's Bay Company's Zellers Stores for the Cherokee brand. The agreement will continue for 5 years, through January 31, 2012, and provides for additional extensions.
Michael Rousseau, President of Hudson's Bay Company, said, "The Cherokee brand continues to be an important part of our strategic initiative to provide quality, fashion and value to our customers at Zellers' stores.
The brand's power and connection with the Canadian consumer is very strong and an important element in our portfolio of brands."
Howard Siegel, President of Cherokee, Inc., said, "We are very pleased to continue our partnership with Hbc, the leading retailer in Canada. Over the past ten years, Cherokee has become a premier family brand throughout Canada with high consumer regard and recognition."
"We greatly respect the management of Hbc and look forward to the continued growth in the coming years while we continue to execute our 'world branding strategy' for Cherokee."
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