ELLE women's apparel brand available at Kohl's in spring 2007
09 Feb '07
3 min read
“Fashion, stylishness and lifestyle have always been associated with ELLE, and we strongly believe that this collaboration will offer tremendous opportunity to develop innovative, modern and fashionable products,” said Jack Kliger, president and CEO, Hachette Filipacchi Media U.S.
Kohl's will collaborate with Lagardère Active Media's Licensing Division based in Paris on the ELLE product design. The collection will launch and be quickly replenished with the season's hippest wardrobe essentials and key trend items such as knit and woven tops, denim and twill bottoms, skirts, dresses, shorts and jackets.
Kohl's will lead the development, distribution and marketing of the collection. Leveraging the strength of the ELLE brand and Kohl's, Hachette Filipacchi Media U.S. will coordinate print advertising in the U.S. edition of ELLE magazine.
ELLE is the largest fashion magazine in the world, with 39 editions on five continents. ELLE in the U.S reaches an audience of 4.9 million readers each month with millions more on line who find that ELLE represents style and substance with an independent point of view. ELLE is published by Hachette Filipacchi Media U.S.
Hachette's enthusiast brands reach over 50 million consumers through magazines and millions more on line and thanks to mobile content.
marketing@alchempro.com
