Couple of months back, company was purchased by Iconix Brand Group Inc. at US $54 million.
This acquisition will assist Iconix to extend its action-sports business further.
It was one of the first brands to transform from beach shop to mall retailers.
Originating in the '60s as a surfboard label, Ocean Pacific (Op) Founder Jim Jenks created an apparel line in 1972 that met the demands of surfers in and out of the water, and the brand quickly became the definitive name in the surf/beach culture.
As the original "action sports" company and creator of the "West Coast lifestyle," Op was the first brand of its kind—uniting the entire youth culture by connecting surfing with music, skateboarding, motocross, BMX and snowboarding.
marketing@alchempro.com
