JCPenney discovered through its extensive customer research that customers are not just shopping -- they are seeking inspiration in the midst of their hectic daily lives. It's not just about the store, the products and the prices, but rather customers are looking for a trusted partner that will give them inspiration to create a better life for themselves and their families and will understand that life is not just about milestones -- it's about the little moments too.
Mr. Ullman continued, "Our customers want the moments in their lives to be more exciting and more meaningful. To address this, our mission will be to make JCPenney a source of encouragement and inspiration, offering style and quality at a smart price. We'll show our customers that what matters to them, matters to us."
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JC Penney Company Inc, USA
marketing@alchempro.com
