Wrangler jeans - perfect fit for Brett Favre lifestyle
23 Feb '07
3 min read
The Wrangler team is charging ahead in 2007 with the announcement of a new endorsement deal with Green Bay Packers' quarterback Brett Favre. The football hero and future hall of famer, who just announced he will return for his 17th NFL season, will endorse the Wrangler brand's upcoming fall marketing campaign.
Known for his leadership, swashbuckling style and strong arm, Favre holds nearly all of the Packers' passing records and is expected to surpass several of the league's most revered records in the 2007 season. He holds the longest streak of consecutive starts among quarterbacks and is the only player in NFL history to throw for more than 5,000 career completions and earn the Most Valuable Player award three years in a row.
“Brett has proven himself to be one of the best quarterbacks to ever play the game and is as much a hero off the field as he is on it,” said Craig Errington, director of Wrangler marketing. “His dependability, toughness and down-to-earth qualities form a perfect parallel with the core values of Wrangler. He is an ideal spokesman for the brand and we look forward to cheering Brett on as he embarks on his 17th season.”
Favre exemplifies the American male at his best and continues to demonstrate his depth of character. In 1996 he established the Brett Favre Fourward Foundation, which has since raised millions of dollars to support programs for disadvantaged and disabled children. Not only is he football's most beloved and arguably most-talented quarterback – but Favre epitomizes the wholesome, live-life-to-the-fullest, family man that is the core of the Wrangler® brand.
marketing@alchempro.com
