Target to extend agreement for Cherokee brand thru Jan 2009
06 Mar '07
1 min read
Cherokee Inc, a leading licensor and global brand management company, announced that Target Corporation has exercised their option to extend their agreement for the Cherokee brand through January 2009.
Robert Margolis, Chairman and CEO of Cherokee Inc, stated, "Since 1973, Cherokee has evolved to become one of the world's largest family brands known for comfort, quality and Americana style. We are most fortunate to have Target, America's premier retailer, as our partner in the United States."
"We intend to continue to work closely with Target to further enhance the trusted relationship the Cherokee brand has with the American consumer. In addition, we are pleased with our world branding efforts as we currently have existing agreements in over 20 countries around the world and are in discussions for additional partnerships in leading markets worldwide."
Cherokee Inc, based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and a consultant to brands it represents. Currently, Cherokee Inc has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.
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