Calvin Klein's unisex fragrance sequel is 'technosexual'!
13 Mar '07
1 min read
With an extensive selection of fragrances and related products, Calvin Klein has earned a position as one of the world's largest perfume brands.
In 1994, Calvin Klein designed a unisex fragrance, CK One which had seen a record breaking sale with 20 bottles per minute at its peak.
Next month, Calvin Klein Inc and Coty, its fragrance licensee, are planning to introduce a sequel to CK One for a new generation. The name of the new scent will be CK in2u.
Designed by Stephen Burks, the CK in2u bottle is made from white plastic and glass.
According to Tom Murry, the president of the company, Ck in2u will be the first fragrance for the 'technosexual' generation, a term created to describe its intended audience.
marketing@alchempro.com
