P&L Global to develop Sideout brand throughout Latin America
14 Mar '07
1 min read
Cherokee Inc announced that it has signed an exclusive international license agreement for its Sideout Brand with P&L Global Network, a leading brand management company in Latin America.
The agreement includes a wide range of categories including men's, women's, and children's clothing, accessories, outerwear and more.
Fanny Salazar, President of P&L Global, said, "We are very pleased to partner with Cherokee Inc as we develop the Sideout brand throughout Latin America. Sideout has over 20 years of authentic heritage and with our local consumer knowledge, we are confident that Sideout will be very successful in Latin America."
Mark Nawrocki, Senior Vice President of Marketing for Cherokee, stated: "We believe that P&L will be very successful in Latin America and will lay the foundation for additional growth in South America. Both Sideout and Sideout Sport have tremendous opportunities around the world."
Larry Sass, Senior Vice President, Cherokee Inc, said, "Our expansion into Latin America is another step toward our global branding objective of Sideout. Currently, we are pursuing new partnerships throughout Europe, Asia and South America."
marketing@alchempro.com
