"Precision and style are the hallmarks of the TAG Heuer brand. I have always tried to present both these attributes in my career and my personal life. Thus, to be picked the brand ambassador of TAG Heuer is a dream come true. I look forward to an exciting partnership with this most excellent of timekeeping companies and hope to do my best in promoting this world class brand." said TAG Heuer Brand Ambassador Priyanka Chopra.
TAG Heuer's Brand Ambassadors Shah Rukh Khan and Priyanka will essay complimentary roles. While Shah Rukh Khan will continue promote the masculine side of the brand, which he has done in the past with great success; Priyanka will work towards building the feminine proposition of the brand. Both will work in tandem to articulate the core values of the TAG Heuer brand by reaching out to the consumers. Their endorsement will help popularize the brand.
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