Ralph Lauren Media was created seven years ago as a joint venture with 50% ownership by Polo Ralph Lauren Corporation, 37.5% by NBC subsidiaries and 12.5% by ValueVision to develop Polo Ralph Lauren branded media projects across multiple platforms.
The venture's first initiative, Polo.com, has become the premier online destination for the domestic Ralph Lauren customer offering a comprehensive collection of brands and merchandise assortment for men, women, children and home as well as style guides, an online magazine, RLTV and Ralph Lauren fashion shows.
The site attracts more than 2.2 million unique visitors per month, with traffic increasing more than 30% in the last year. Polo.com has won numerous awards for creativity since its inception and was most recently rated the Most Effective Luxury Website by the Luxury Institute.
Polo Ralph Lauren Corporation
marketing@alchempro.com
