Van Nuys-based lifestyle brand ties up with Comercial Mexicana
05 Apr '07
2 min read
Cherokee Inc announced that it has entered into an international licensing agreement for its Cherokee brand with Comercial Mexicana, a premier retailer in Mexico. This multi-year agreement covers a wide range of categories including men's, women's, children's clothing, footwear, accessories and more.
"Cherokee is one of the only true global family lifestyle brands that cover a wide range of product categories and will add significant growth and profit to our apparel and non-foods business. It will be one of our key initiatives as we continue to grow our marketshare throughout Mexico," said Santiago Garcia, General Director and COO of Comercial Mexicana.
"We are pleased to announce our new partnership with Comercial Mexicana. Cherokee's 34-year heritage coupled with Comercial Mexicana's strong merchandising, marketing and advertising expertise, is an ideal partnership," said Howard Siegel, President, Cherokee Inc.
"We are proud of our 'world branding' efforts as Cherokee products are now being sold in approximately 3000 locations in over 20 countries around the world. We will continue to pursue our 'world branding' strategies for Cherokee as we continue to meet with premier retailers and trading companies throughout Europe, Latin America, and Asia."
"We are proud to have established a commercial relationship with the Cherokee brand and Comercial Mexicana over the past three years and look forward to much continued success. The introduction of the globally recognized Cherokee brand by Comercial Mexicana has given the consumers in Mexico fashionable, quality products at affordable prices," said Mauricio Sacal President of Interlicencias.
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