Cosmoprof North America provides an educational platform to make today's professional business managers proficient and pro-active.
During the 2007 event, The Salon and Day Spa 2007 Consumer Trend Report results will be released - this is the first important study of industry trends showcasing the patterns of salon and spa goers, including frequency of visits, preferences, lifestyle behavior and buying habits.
Armed with this knowledge and insight, salon & spa owners as well as managers of professional manufacturing companies can tailor their marketing and business strategies to better identify, recruit and retain customers.
According to Steve Sleeper, Executive Director of PBA, the study employed "very specific questions to better understand female customers so that PBA members can tailor their business strategies accordingly, retain customers longer and maintain customer satisfaction."
The Salon and Day Spa 2007 Consumer Trend Report was commissioned by The Professional Beauty Association and compiled by research authority Alisa Marie Beyer of the Benchmarking Company.
Study results will be shared as part of a comprehensive hands-on presentation as follows: Monday, July 16 : 1:00pm - 5:00pm, Tuesday, July 17 : 8:00am - 12:00pm.
marketing@alchempro.com
