Throughout the commercial there are shots depicting the throngs of Japanese and American media that Matsuzaka faces on a daily basis, fans of opposing teams that will have to face the young pitcher throughout the season and Boston Red Sox fans with high expectations for their newest star.
The commercial, produced by Wieden & Kennedy Japan, ends in the Boston Red Sox locker room where Matsuzaka takes a deep breath in front of his locker before flashing his famous smile and heading to the mound.
Nike will introduce a Matsuzaka signature fielding glove, the M18, at select retailers throughout Japan beginning in July.
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