Inter Parfums' new line of personal care products to be sold at New York
10 Apr '07
2 min read
New York & Company Inc and Inter Parfums Inc have signed an exclusive agreement under which Inter Parfums will design and manufacture a new line of personal care products which will be sold at the New York & Company retail locations and on their website.
"We anticipate that the initial line of bath and body products will be in New York & Company stores late this year or early next year," stated Jean Madar, Chairman & CEO of Inter Parfums. He further noted, "We are very excited about our association with New York & Company, one of the fastest growing retailers in the United States."
"We admire the success it has achieved by building its brand and loyal customer base around clothing and accessories that are 'trendy, affordable, comfortable and sexy for real women and with real lives.' The bath and body products that we are developing are designed for the target New York & Company customer, the fashion-conscious, value-sensitive women between the ages of 25 and 45."
Pursuant to the agreement, Inter Parfums will be responsible for product development, formula creation, packaging and manufacturing while New York & Company will be responsible for marketing and selling in its stores.
Richard P. Crystal, New York & Company's Chairman and CEO, stated, "In addition to increasing our market penetration by opening new stores, an important part of our growth strategy is to offer new, brand-appropriate products to our customers. Bath and body products represent an ideal new category for brand extension."
"We have every confidence that Inter Parfums will interpret the latest trends in beauty products and packaging with very affordable price points. We expect this effort to assist us in increasing items per transaction and importantly grow sales in a category that is highly demanded by our customer base."
marketing@alchempro.com
