Timex T Series to set a new standard for classic design
11 Apr '07
2 min read
Timex introduces Timex T Series, a new line of fashion timepieces for the spring season. The collection revisits the iconic design heritage that became the foundation for the Timex brand in the 1950s. The watches blend traditional design with contemporary details and technological innovations, creating time's new modern classic.
Timex T Series is masterfully crafted with subtle details such as the stylized "T" second-hand and beveled hour and minute hands. Fluid stainless steel bracelets and supple leather straps provide comfort and stability around the wrist, while a clean, modern case design ensures the look will be in demand for decades to come.
The precision details, including the grid-patterned crown, show how true the "less is more" philosophy applies to pure, classic design. Rounding out the collection's features are mother-of-pearl dials on select styles, engraved case backs, date feature, water-resistant 50 or 100 meters, and the Timex patented INDIGLO night-light, among others.
"With the introduction of the T Series collection, Timex will set a new standard for classic design," said Timex CEO Joe Santana. "The combination of distinctive details and the reliability of a Timex movement, ensure Timex T Series will stand the test of time."
The Timex T Series collection is available in 27 designs for both men and women, including 3-Hand, Perpetual Calendar (which keeps the correct date year after year) and Chronograph styles. The collection is presently available at company's website and will be available this month at department stores such as Kohl's and JCPenney.
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