Without relief from the Court, AEO contends, consumers will continue to be confused, and Payless will continue to unfairly benefit from the commercial value of the AEO brand. Through this action, AEO seeks an order requiring Payless to take specific steps to eliminate the misleading impression that it is selling genuine American Eagle Outfitters merchandise.
"Our most valuable asset is our brand. We are committed to providing only high-quality, authentic merchandise to our loyal customers," said American Eagle Outfitters' Vice President and General Counsel, Neil Bulman, Jr. "The mounting public confusion that Payless created has compelled us to take this action. As always, we will vigorously protect our brand as a leading lifestyle destination for 15-25 year olds."
The suit was filed in United States District Court Eastern District of New York.
American Eagle Outfitters Inc
marketing@alchempro.com
