Avon & Christian Lacroix to introduce signature fragrances
28 Apr '07
3 min read
Avon Products Inc announced a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge and Christian Lacroix Noir, bringing Avon consumers worldwide the opportunity to experience Christian Lacroix through a fragrance that reflects the designer's originality, creativity, sophistication and elegance.
Christian Lacroix Rouge and Noir will launch globally in 2007, debuting in the UK in September. In the US, Christian Lacroix Rouge will launch in November 2007, followed by Christian Lacroix Noir in February 2008.
Avon has been heightening their premium fragrance offerings over the last year with select partnerships and alliances. This exclusive collaboration with Christian Lacroix gives Avon the extraordinary opportunity to create elite designer fragrances for its fragrance portfolio, and bring a premium range of fragrances imbued with high fashion to the Avon consumer.
Christian Lacroix Rouge and Christian Lacroix Noir, both created by the perfumers at IFF, are striking, audacious and provocative, reflecting Christian Lacroix's original haute design sensibility.
Christian Lacroix Rouge is a strikingly bold floral chypre with exuberant top notes of wild red peony blended with zesty citrus accents. Rouge's heart is rich with modern florals with a drydown consisting of warm, passionate notes such as cashmere woods, patchouli and musks.
marketing@alchempro.com
