Payless opens 3 new Fashion Lab Stores in Manhattan
07 May '07
2 min read
Payless said that the new Payless Fashion Lab format is helping the retailer secure locations in high-fashion malls and other premier shopping areas such as New York's Fifth Ave.; San Francisco Centre near Union Square in San Francisco; Valley Fair Mall, Santa Clara, Calif.; Houston Galleria, Houston; and Dallas Galleria, Dallas, among others.
The Soho store is the second Payless Fashion Lab store in New York City and the 13th Payless Fashion Lab store now opened nationwide. There are 15 of the flagship stores planned nationwide in fiscal 2007. The Payless Fashion Lab and Hot Zone formats began rolling out last year and continue nationwide as part of Payless' strategic initiative to refresh its store chain.
marketing@alchempro.com
